Monday, October 31, 2011
Express Times To Invade Lehigh County
Everyone, including me, likes to complain about the local newspaper. So when The Morning Call decided to put up a pay wall (and you can get around it several ways), I questioned whether it was worth it. In the only place where it has monopoly, Allentown, it seems to be an autopilot. Its coverage in Bethlehem and Easton, where there is competition from The Express Times and Patch, is much better.
It's coverage in Allentown might be getting better, too. The Express Times is invading Lehigh County with two reporters. One will be assigned specifically to Allentown, while the other will cover outlying communities.
The paper is taking applications now.
It's starting out small, and will be web-based for starters. But it will not be the Allentown Times, which stuck me as Morning Call Lite. Instead, the in-your-face style of Editor Joe Owens is going West.