He may be a political genius.
But he's also the king of sleazeball politics.
That's Tom Severson, whose Precision Marketing Inc., is just one of the companies he uses to launch smear campaigns. His company motto - "It's time to play hardball. Precision Marketing Inc. -- when you want to play to win."
Severson is the first person locally to overlay US Census and other available data sources with voter files and phone records to create some very good targeted voter lists. He maximizes the impact of mailings and call centers. He simply destroys those without these abilities.