It sounds oh-so-much-more-important.
In the height of a pandemic in which people here are actually dying, it's hard to believe NorCo Council members could be so vain. That's exactly what it is.
The driving force behind this measure, of course, is Lori Vargo-Heffner. She's the same prima donna who objected to meeting minutes that failed to hyphenate her dual surnames. She's the same criminologist who wanted to jeopardize your personal safety by reducing the District Attorney's request for funding of the Regional Intelligence and Investigations Center. She also demeans a Council member she dislikes as "the thin one."
Frankly, with all the tragedy that has struck this county over the past year, I am appalled they would waste public money on a referendum to glorify their titles. It is a slap across your face.
Not only should you vote No, but you should vote against every at-large Council member seeking re-election unless they withdraw their support. They need to know that they are your servants, not your overlords. The people up for re-election include Vargo-Heffner, Bill McGee and Tara Zrinski.*
They will have opponents who are just fine with being called Council members.
* Peg Ferraro is not running so she escapes my wrath. I am unsure whether Ron Heckman is running.