was a pitbull for the Joe Long Dems. After proving his worth with his vicious, anonymous smear campaign against Attorney Brian Monahan, he was unleashed to go after Ron Angle and Peg Ferraro. He bombarded voters with a steady stream of smear mailers and sleazy anonymous robo calls. But when it was all over, Angle and Ferraro were victorious and the Joe Long Dems owed Severson about $9,000. They
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and the cronies who surround him. This is what happens when all decisions are made in some smoke-filled back room. Instead of embracing a county executive who wants to restore integrity to local government, Long allies himself with someone who skirts election laws.
Is this the change Obama talked about?
In Northampton County Exec
John Stoffa's request that Long step down, he specifically condemned
"* your silence in the face of such activities as negative and misleading robocalling as well as anonymous mailings which violate Pennsylvania Campaign Law; something good Democrats never support and former leaders such as Marty Bechtel and Gene Hartzell would never have condoned;"* your ill-advised use of a political consultant now under investigation by the state Attorney General's office."Instead of stepping down, Long and his cronies endorsed Ann McHale, Stoffa's opponent for county executive. He wants to replace integrity with someone who winks at election hijinks, as McHale did when goons stole and blocked over 600 Stoffa campaign signs.
Is this change we can believe in?
For those of you unfamiliar with Severson or his connection to Long, let me clue you in.
Who is Tom Severson?Severson, a Pen Argyl resident, uses at least three different corporations for political campaigns. He usually operates under the corporate umbrella of
Precision Marketing, Inc., where he is listed as company prez. Between 2000 and 2007, that company has collected
$9.9 million from candidates seeking state offices.
But when Severson wants to stay under the radar, or is working for Dems, he's used
MJR Services, Inc., a New Jersey corporation whose Pa. address just happens to be where Precision Marketing is located. MJR collected $281,000 from state office hopefuls between 2000 and 2007. DA John Morganelli and Judge Roscioli are part of this gaggle.
Severson also uses
Political Strategies, Inc., a California corporation. Although it's not even registered in Pennsylvania, state senator Lisa Boscola paid that outfit $43,659.65 in 2006. Finance reports filed by local candidates indicate this California corporation just happens to have the same address as Precision Marketing! Since 2000, the total amount paid to this business, in state races, is $170,522.
This total figure -
$10.35 million over 7 years - does not include payments to other companies I know nothing about, or payments made in federal and local races. And it only reflects payments that are on the radar screen.
Severson's HistoryThe phrase,
"King of Sleazeball Politics," is used often to describe Severson. It first appeared in a 1991 Morning Call story. Severson got that title the old-fashioned way - he earned it. Let's review some of his campaigns.
In 1989, county exec hopeful Jerry Seyfried saw his lead dwindle as anonymous telephone calls, made in the waning days of the campaign, warned voters that Seyfried had accepted money from the owner of a local landfill. DA Don Corriere, challenged by Morganelli, complained they actually used callers who disguised themselves as state ethics commission investigators. Seyfried won. Barely. Corriere went down.
Severson also plays on prejudice. When Len Gruppo was running for the state senate in 1998, Severson distributed an anti-welfare campaign mailer containing a photo of mostly black applicants, standing in line, creating the false impression that most welfare recipients are black.
In 2003, Severson's Precision Marketing was paid $9,600 in public money by DA John Morganelli's Drug Task Force to distribute 20,000
"informational" mailers. They included a large photograph of Paula Roscioli, four times the size of other staffers. She just happened to be running for judge at the time. DA Morganelli assured the Express Times (4/9/03) that Precision Marketing was not doing Roscioli's campaign. While technically correct, Severson was still running the show. He just used another company. And the idea of using taxpayer funds to promote candidates was pushed again by Severson in Spring '08. Bucks County commissioners paid him $67,000 in taxpayer money for a thinly disguised campaign ad.
When Joe Brennan was in a four-way dogfight to capture the Democratic nomination for a state rep seat, he was assailed by three mailers, some of which falsely portrayed him behind bars. After turning over a few rocks, Tom Severson ran out. Brennan's opponent falsely claimed that, since he was never charged for Severson's services, he had no obligation to report this in-kind contribution. To this day, the in-kind contribution appears nowhere on any campaign finance report.
These are just a few examples of Severson's modus operand! - anonymous and misleading calls, appeals to prejudice, drug task force money to promote a candidate, misleading mailers and flying below the radar of our disclosure laws. As disgusting as these tactics sound, Severson has become rich using them.
Severson's Reputation Among Local LeadersFormer Norco GOP chair
Charlie Roberts (1994):
"He's working both sides of the fence. ... I don't trust him. ... He's done more to hurt this party than anyone. ... "How can he work for Seyfried and Ferraro in the same election? How is working for Seyfried going to do anything but hurt Ferraro's chances? Tom Severson works for his pocketbook. I work for the Republican Party." Former Norco GOP Chair
Larry Kisslinger (1991):
"He did not handle his affairs with me in an honest way 99-1/2 percent of the time. ... I hope he makes $1 million. I hope he's comforted with the money surrounding him."Former Norco Councilman
Jim Hemstreet (1991):
"If telephone calls are being made ... you have a right to know who you're talking to, what they're paid. ... That is really deceptive campaigning. It's like turning your campaign over to a hired gun."Norco Judge
Emil Giordano (1994):
"I never heard anything good about the guy. ... It's sleazeball politics, and he's the leader of the pack."Morning Call columnist
Don Russo (1994, then a member of the GOP):
"Severson basically goes to the candidate with the money."District Attorney
John Morganelli (1994):
"I went to him because I heard he was the best. I wanted to hire the best person to do the job. I didn't care what party he was. The party thing didn't bother me, and I don't think it bothered Mr. Severson. He's staying with me."The Anti-Monahan SleazeHere's some of what former Northampton County Republican Chair
Bob Kilbanks has said.
"This all began during the primary cycle when some very ugfy flyers were sent out against a local District Justice candidate. They had no disclaimer, which is required by Pennsylvania's state election laws on every campaign piece to inform the public about the source of any political information that they receive. There were accusations flying all over Northampton County as to who had sent the three mailers. The mailing permit was traced to a person [Pat Vulcanol who said he had no knowledge of its use. An examination of the paperwork at the Post Office yielded nothing because the signature was unreadable. At that time, local blogger Bernie O'Hare presented the situation to District Attorney Morganelli. Mr. Morganelli told Mr. O'Hare that the matter, as he saw it, did not rise to a prosecutable level. He felt that there was case precedent from Ohio [Mclntyre v. Ohio Ejections Comm'nl that made this allowable under the First Amendment. A few days later, and under question of lawful filing date, an independent financial report was filed at the Voter Registration office under the name of 'John Doe.'"The report arrived complete with the Ohio decision attached to it and a notarization for a 'John Doe.' The Notary works in the offices of a local politically-connected attorney. [This attorney just happens to be Morganelli's campaign treasurer, Jay Leeson]."Severson's
"John Doe" report, of course, is a sham. He clearly paid more than $500 to send these mailers about a week before the election, but failed to report this expenditure within 24 hours as required by our campaign finance laws. Three mass mailings cost much more than the $861 claimed, and those payments had to be made before the primary, because that's when they were mailed.
How could Leeson's notary, a secretary in his office, acknowledge an anonymous signature? Because he tells her to do so. But a notary exists to identify the person appearing before her, not obscure that person. She must have personal knowledge or satisfactory evidence in the form of a driver's license or other form of identification.
Severson Admits Anonymous Campaign Against MonahanNot long after the mailings went out, I talked to District Attorney John Morganelli. I told him he could send a detective with Pat Vulcano, the bulk mail permit holder, and get all the records for the bulk mail permit. That way we'd know how much was paid for these three mailings and who sent them.
"I'm not going to do that.""Why not?""I already know who sent those mailers. It's Severson."The Dirty Politics Continue - July '07In July 2007, Severson started a push poll against Angle. Telephone calls from 484-548-6413 asked whether voters would be less likely to vote against Angle if they knew certain negative things about him, which were listed, one by one. Although this poll has been estimated to cost $3,000, its cost is listed nowhere in any of the campaign finance reports listed by Angle's opponent, John Maher, or the Northampton County Democratic party. That telephone exchange has been used by Severson to conduct political polling and robo calls.
The General Election Against Angle and Ferraro.According to Kilbanks,
"Our fears were realized in this past election cycle as unattributed, and very nasty, smear phone calls, whether or not they are considered 'legal,' invaded homes across Northampton County. All of the calls traced back to one phone number [actually, it's two phone numbers - 484-548-6400 and 484-548-64131 that [were] listed as 'not working,' but ownership was traced to a data management corporation in King of Prussia that does robo-calls." Amazingly, these are the same phone numbers used to do the push polling against Angle in July. The number 484-548-6413 shows up as MCS Industries on Caller ID, and is also the number Lamont McClure used for his robocalls. His campaign consultant? Tom Severson.
Mailings with content identical to these anonymous robocalls were posted with the Northampton County Democratic Committee's bulk mail permit. Lamont McClure, Tony Branco, John Maher and the local Democratic party were obviously using Severson. Against Angle alone, there were twelve negative mailers (estimated cost - $36,000) and twenty-one anonymous robocalls (estimated cost - $21,000). Against Peg Ferraro, there are at least four negative mailers (countywide cost - $20,000) and ten anonymous robocalls ($10,000). The total amount of money estimates to be spent, just on the negative campaign, is $87,000.00.
Campaign finance reports filed by the opponents to Angle and Ferarro, as well as the local Democratic party, reveal much smaller sums. They only report spending and indebting themselves in the total amount of $54,000.00. These reports are shams and do not reflect the total amount of money being spent.
In addition to an obvious funding disparity, there are the following facts: First, a former Severson employee acknowledges that he has witnessed Severson making large cash deposits at banks other than those where his businesses are located; Second, checks that supposedly were being paid to Political Strategies, a California corporation, were in fact being deposited with Precision Marketing; and Third, there is a transcript claiming Severson forged names to campaign materials on behalf of MJR.
Other Campaign Violations in Other CountiesSeverson's name has also been associated with anonymous mailers in a campaign over a referendum in Lower Macungie Township and in various Bucks County races for the GOP.
Severson's Erratic Behavior.Severson's erratic behavior has already been demonstrated in an unemployment compensation case, where there was testimony about him making switchblade knives, threatening to kill and stab people, and threatening one of his own employees. In addition, he recently disrupted a funeral service simply because he saw Ron Angle in the crowd. He was convicted of criminal harassment in that funeral fracas.
Sources:
Precision Marketing Corporate records:
$9.9 MM paid to Precision marketing since 2000 by candidates seeking state office:
MJR Services, Inc. corporate records: Money paid to MJR by state candidates:
Political Strategies, Inc. corp. records: Money paid to Political Strategies by state candidates: Elections Code:
Anonymous mailers directed against magisterial candidate Brian Monahan O'Hare email to DA Morganelli
John Doe Independent Expenditure reportSeverson admits he is behind Monahan smear
The Monahan mudslinging Notes about 1-484-548-6413
Notes about 1-484-548-6400 Campaign finance reports filed by Northampton County candidates in 2007 election
robocall recordingAnti-Angle mailersSeverson disrupts funeral services Negative campaign against state rep. Joe Brennan engineered by Severson
Tom Severson's profitable world of sleaze politics Unemployment compensation case against Severson - claimant transcriptUnemployment compensation case against Severson - findings of fact