Social Media Influencers Should Disclose Paid Political Promotion

The New York Times and Philadelphia Inquirer have published identical stories noting that what they call "social media stars" are publishing vlogs and podcasts that promote candidates for public office without bothering to tell their followers that they are being paid. Wouldn't this be disclosed in campaign finance reports that candidates are required to file periodically? Not necessarily. As the Times article observes, these payments can be funneled through middlemen. 

I wonder whatever happened to ethics.

Only four states require social media influencers (which would include bloggers) to disclose paid political messaging. I am unaware whether any legislation is pending in Pennsylvania, but hopefully, someone who at least has a scintilla of an interest in preserving our democracy will take note. 

Federally, one Congressman is promoting legislation that would require social media influencers to disclose payments from foreign countries. I think all paid influence should be disclosed. 

I do not know how someone in good conscience could take money to promote a campaign while holding himself out as an independent voice. Failure to disclose a payment tells me the person is deceiving his followers. 

We live in a day and age when trust in our media is at an all-time low. This just makes us less credible. 

I can tell you I have never accepted nor have I ever been offered a dime for what I write. I know no local bloggers who have ever done this sort of thing. But it's hard to believe us when there are people out there who are selling themselves like hookers, although we all aim to please.