Local Government TV

Tuesday, January 28, 2025

LVNewsBrief: WLVR's Future In Doubt

 According to Jeff Ward's LVNewsBrief, the future of public radio station WLVR is in doubt. Though WLVR is owned by Lehigh University, it is run by Lehigh Valley Public Media. That's Channel 39. It is bleeding money, which in turn has resulted in a significant loss of staff, down from around 80 to 49. 

14 comments:

  1. Why is this an issue? Put on something that people support and it wouldn’t be a problem.

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  2. In my younger days, I was a DJ at three different college radio stations. Hence my moniker. I also became music director, then program director at one station. Budgets were minuscule with practically all the budget going to equipment. All the DJs as well as most of the staff were students who worked for free. We weren't interested in getting paid; we wanted to get experience while having a helluva lot of fun at the same time. Those college stations helped launch successful broadcasting careers for dozens of students. Sadly, radio stations are disappearing at many colleges - especially those colleges that don't offer a mass communications major.

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  3. Good more left-wing stations must be put out of business.

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  4. On dem elite tears will be shed

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  5. I’m one of the founding sponsors of WLVR. It’s one of two remaining newsrooms in the Lehigh Valley – Channel 69 and the operation built by the departed Brad Rinehart is the other – and the work they do is unmatched. My question has more to do with how we in the Valley consume public media content, so here goes:

    What purpose does PBS39 serve? It has a couple of local shows weekly and broadcasts essentially the same content as WHYY to the south. Pennsylvania’s hyperlocalism in all things, starting and ending with government, seems to preclude a statewide PBS system like Maryland’s or New Jersey’s…because Pennsylvania is SO DIFFERENT from those states (/s). But perhaps they’re on to something?

    So if WHYY took over the broadcast license from PBS39, threw an hour or two of local broadcasting at us the way they do with Delaware and moved programming and TV staffing funds over to WLVR, we might have a right-size solution for our region. PBS39 people for the most part are faceless outside of the seemingly-endless pledge drives. WLVR reporting staff are everywhere across the broadcast area.

    Keep what’s good, rearrange and negotiate our way through the rest.

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  6. They should get rid of Jim Deegan. The next original idea he has will be his first. Not a leader nor visionary.

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  7. “Public” broadcasting is bad enough for taxpayers. 50-different state “public” broadcasting networks is even wackier. Individual major metropolitan “public” stations is bordering on craziness. A Lehigh Valley “public” broadcasting station is certifiably insane.

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  8. In a few short weeks the airways and media will be told what to report and what not to report.
    The billionaire owners and CEO’s have bent over to the Monster of Mar A Lago communications.
    Hell, even your GPS will be changing the names of roads and previous honorable places with
    self edifying synonyms offered up by the felon king.

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    Replies
    1. The next thing you know, his administration will be telling social media companies what to censor as misinformation. Let's see, he could set up a whole bureaucracy and call it....hmmmm....I know! The Disinformation Governance Board! It could be led by a Disinformation Czar.

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  9. It wont be too long before brown-shirted thugs wearing Republican armbands and MAGA hats goose-step into every TV and radio station in America and dictate what can and cannot be broadcast. It is a replay of the late 1930s when Hitler came to power only this time the Republican party is playing the role of the Nazis.

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  10. John @ 9:31 am:

    I guess I’m not understanding why there should be ANY publicly-funded TV or radio stations.

    Americans have more choices (broadcast and streaming) than ever as far as what shows they wish to watch.

    There is no need for the government to be funding any of it.

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