Thursday, April 19, 2012
Kool-Aid First NIZ Tenant From Outside Lehigh Valley
Kraft Foods, Inc. will relocate its Kool-Aid division to a Reilly-owned office building in the NIZ. A Kraft spokesperson stated, "We are pleased to announce that we will make Allentown the headquarters for Kool-Aid. Our market research indicates that there is a higher per capita consumption of Kool-Aid in Allentown than anywhere else in the country.
"It's a natural fit for Kool-Aid. A product that's cheap, has virtually no nutritional value, and is loaded with artificial ingredients aligns perfectly with everything we've heard about Allentown."
As part of the lease agreement, Pawlowski has agreed to appear in various media campaigns for Kool-Aid. Said a proud Pawlowski, "The transformation of Allentown is now reality!"
"I love it, too!" shouted Allentown City Council member, Chamber of Commerce Exec and State Rep. Elect Mike Schlossberg. "Look what it's done for me!"